Academic Catalog 2013-2014 
    
    Jul 12, 2020  
Academic Catalog 2013-2014 [ARCHIVED CATALOG]

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MKTG 3316 - Market Promotion


3 hrs

Methods used to inform and persuade customers. Integrated marketing communications planning model and the importance of coordinating the promotional mix variables to develop effective communication programs. Advertising, sales promotion, public relations, personal selling, direct marketing, and interactive media, alone with techniques for evaluating the effectiveness of these promotional variables. Prerequisite(s): MKTG 3312 



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