Academic Catalog 2013-2014 
    
    Oct 27, 2020  
Academic Catalog 2013-2014 [ARCHIVED CATALOG]

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MKTG 5302 - Marketing Analysis


3 hrs

Marketing strategy and tactics in for-profit and not-for profit sectors, including target marketing and marketing mix decisions in domestic and global settings. Case methodology, providing practice in marketing decision-making and the application of the strategic and tactical processes. Prerequisite(s): MKTG 3312 



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