Academic Catalog 2016-2017 
    
    Aug 04, 2020  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

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COMS 4301 - Persuasion


3 hrs

Theories, skills, and strategies for presenting, analyzing, and evaluating persuasive messages. Emphasis on strategies used and effects and influences of a variety of persuasive media including the impact of modern technologies on issues, attitudes, beliefs and values. Prerequisite(s): COMS 1301  or COMS 1303 ;COMS 2303 ; and COMS 3306 , or with consent of instructor.



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