Academic Catalog 2016-2017 
    
    Apr 03, 2020  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

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EXSS 4321 - Sport Promotion and Marketing


3 hrs

Provides framework for understanding how various marketing strategies are formulated, implemented, and evaluated in sports context. Sports are major economic activities of our modern society, and knowledge of role marketing in its operation has emerged as valuable asset to all involved. Prerequisite(s): EXSS 3322 



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