Academic Catalog 2016-2017 
    
    Apr 09, 2020  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

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MKTG 3312 - Principles of Marketing


3 hrs

Marketing functions of the firm and the impact of consumer and industrial buying behavior. Variables of the marketing mix: product, price, physical distribution, channels of distribution, advertising, personal selling, and sales promotion. Economic, social, ethical, technological, and legal influences on marketing decision-making.



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