Academic Catalog 2016-2017 
    
    Sep 24, 2020  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

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MKTG 5330 - International Marketing


3 hrs

Marketing strategy and tactics in global markets, in-depth view of the effects of various political, legal, and economic systems, and the effects of culture. Case methodology with extended discussion of problems associated with information gathering in foreign markets. Prerequisite(s): MKTG 5302 



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