Academic Catalog 2016-2017 
    
    Sep 24, 2020  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

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MKTG 5395 - Customer Service


3 hrs

Examination of methods for achieving and maintaining competitive advantage through customer service, with in-depth view of methods for managing customer relations in ways that lead to increased profits and greater satisfaction for the customer. Prerequisite(s): MKTG 5302 



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