Academic Catalog 2019-2020 
    
    May 27, 2020  
Academic Catalog 2019-2020
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MKTG 3317 - Personal Selling


3 hrs

Fundamentals of personal selling, including relationship selling approach, stages of the selling process, applications of the selling process in retail and industrial selling, and time and territory management skills. Prerequisite(s): MKTG 3312 



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