Academic Catalog 2019-2020 
    
    Aug 14, 2020  
Academic Catalog 2019-2020 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 4344 - Buyer Behavior


3 hrs

Consumers and industrial buyers as decision-makers in the marketplace. Influences of environmental trends, individual characteristics, group dynamics, and situational characteristics on purchase decisions, as well as consumer and industrial buying processes. Prerequisite(s): MKTG 3312 



Add to Portfolio (opens a new window)