Academic Catalog 2019-2020 
    
    Apr 01, 2020  
Academic Catalog 2019-2020
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MKTG 4344 - Buyer Behavior


3 hrs

Consumers and industrial buyers as decision-makers in the marketplace. Influences of environmental trends, individual characteristics, group dynamics, and situational characteristics on purchase decisions, as well as consumer and industrial buying processes. Prerequisite(s): MKTG 3312 



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