Academic Catalog 2020-2021 
    
    Mar 29, 2024  
Academic Catalog 2020-2021 [ARCHIVED CATALOG]

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MKTG 5323 - Marketing Analytics


3 hrs

Manage functions of marketing analytics to improve organizational growth and management decision making. Champion the use of marketing analytics and metrics that leverage winning strategic outcomes. Utilize A/B testing to maximize marketing mix models for competitive advantage.



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