Academic Catalog 2021-2022 
    
    May 20, 2024  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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EXSS 4321 - Sport Promotion and Marketing


3 hrs

Provides framework for understanding how various marketing strategies are formulated, implemented, and evaluated in sports context. Sports are major economic activities of our modern society, and knowledge of role marketing in its operation has emerged as valuable asset to all involved.



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