Academic Catalog 2021-2022 
    
    May 20, 2024  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 4330 - International Marketing


3 hrs

Strategic approach to management of marketing activities in a global environment. Implementing the marketing mix variables in a global environment characterized by varying economic, social, cultural, political, legal, and financial forces. Prerequisite(s): MKTG 3312 



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