Academic Catalog 2021-2022 
    
    May 18, 2024  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 3321 - Mobile Marketing


3 hrs

Conceptual frameworks of how mobile marketing is strategically used to engage and market to consumers. It examines the nuances of the mobile audience for creating growth strategies for today’s organizations. Additionally, provides a basic understanding of how to develop new mobile landscapes using mobile marketing strategies and campaigns.



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