Academic Catalog 2021-2022 
    
    May 18, 2024  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 3324 - Inbound Marketing


3 hrs

Inbound marketing functions to get found online and convert prospects into leads and then to customers. Variables of inbound marketing: visual content, social media, and viral marketing tactics to optimize search engine optimization. Targets proven strategies to get more traffic from Google by synthesizing a fully integrated social media and digital marketing strategy.



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