Academic Catalog 2021-2022 
    
    May 20, 2024  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 3325 - Content Marketing


3 hrs

The case for content marketing utilizing internet tools such as websites, search engines, mobile platforms and video/image based marketing. Examines how popular website development tools are used to create engaging and interactive websites. Additionally, works through crisis management and the future of content marketing through the lens of earned, owned, and paid media.



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