Academic Catalog 2021-2022 
    
    May 30, 2024  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 4322 - Digital Marketing


3 hrs

Theoretical and application-oriented of digital marketing and its role in marketing strategy. It examines the daily functions of digital marketing that include the use of analytics, on and off-site SEO to improve marketing effectiveness. Additionally, the understanding to assess ethical issues and online reputation associated through digital marketing.



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