Academic Catalog 2021-2022 
    
    May 20, 2024  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

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MKTG 4323 - Marketing Analytics


3 hrs

Marketing analytic functions to improve organizational growth and decision making. Utilizing foundational marketing analytics tools and metrics for marketing strategy decisions. Understanding the use of A/B testing to maximize marketing mix models.



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