COMS 4301 - Persuasion

3 hrs

Theories, skills, and strategies for presenting, analyzing, and evaluating persuasive messages. Emphasis on strategies used and effects and influences of a variety of persuasive media including the impact of modern technologies on issues, attitudes, beliefs and values. Prerequisite(s): COMS 1301 or COMS 1303;COMS 2303; and COMS 3306, or with consent of instructor.