Academic Catalog 2022-2023 
    
    Mar 29, 2024  
Academic Catalog 2022-2023 [ARCHIVED CATALOG]

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MKTG 3332 - Retailing


3 hrs

Fundamentals of retail management from a strategic planning perspective. Environmental influences on retailing, planning function in retailing, and implementation decisions with respect to major elements of the retail mix: location, financing, merchandise, pricing, advertising and promotion, customer service, retail selling, store layout and design, and managing human resources. Retail information systems and current trends in nonstore retailing, especially selling on the Internet.



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