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Apr 24, 2024
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MKTG 5320 - Social Media Marketing 3 hrs
Manage conceptual frameworks for social media campaigns to strategically market to consumers. Evaluate the use of popular social media platforms and emerging forms that include email marketing, mobile marketing, gaming, and location based mediums. Measure financial effectiveness (return on investment) for social media marketing campaigns. Prerequisite(s): MKTG 3312 or MKTG 5302
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