Academic Catalog 2014-2015 
    
    Aug 15, 2024  
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Academic Catalog 2014-2015 [ARCHIVED CATALOG]

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MKTG 3317 - Personal Selling

3 hrs

Fundamentals of personal selling, including relationship selling approach, stages of the selling process, applications of the selling process in retail and industrial selling, and time and territory management skills. Prerequisite(s): MKTG 3312 


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