Academic Catalog 2017-2018 
    
    Aug 14, 2022  
Academic Catalog 2017-2018 [ARCHIVED CATALOG]

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MKTG 3317 - Personal Selling


3 hrs

Fundamentals of personal selling, including relationship selling approach, stages of the selling process, applications of the selling process in retail and industrial selling, and time and territory management skills. Prerequisite(s): MKTG 3312 



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