|
|
Oct 07, 2024
|
|
MKTG 3332 - Retailing 3 hrs
Fundamentals of retail management from a strategic planning perspective. Environmental influences on retailing, planning function in retailing, and implementation decisions with respect to major elements of the retail mix: location, financing, merchandise, pricing, advertising and promotion, customer service, retail selling, store layout and design, and managing human resources. Retail information systems and current trends in nonstore retailing, especially selling on the Internet. Prerequisite(s): MKTG 3312
Add to Portfolio (opens a new window)
|
|
|