Business Administration, Management/Marketing Specialization, B.B.A.

Recommended Course Sequence

Students seeking the Bachelor of Business Administration (B.B.A.) degree may select one of seven specializations:

Accounting
Business Administration
Economics and Finance
Health Care Administration
International Management
Management Information Systems
Management and Marketing

Each business major is assigned an academic advisor and should consult regularly with the advisor to ensure proper course selection. The recommended course sequence should be adhered to by all B.B.A. majors. When a course is taken without having the specified prerequisite equivalent additional hours will be added to the program.

Advising

Business majors should consult with their advisors prior to selecting courses in their specializations, and follow the recommended course sequence.

Bachelor of Business Administration Recommended Sequence of Courses - listed is the recommended rotation based on a B.B.A. degree program. For complete information on the general education and graduation requirements for the B.B.A. degree program, please refer to the Undergraduate Programs  section of the catalog.

Core Requirements

For any of the seven specializations in the B.B.A., the Business core courses (39 hours) are the same. These courses are:

• ACCT 2305 - Principles of Accounting I 3 hrs
• ACCT 2306 - Principles of Accounting II 3 hrs
• BUAD 3318 - Business Law 3 hrs
• BUAD 4330 - Strategic Management/Business Policy 3 hrs
• BUAD 4335 - Quantitative Decision Making 3 hrs
• ECON 2307 - Principles of Macroeconomics 3 hrs
• ECON 2308 - Principles of Microeconomics 3 hrs
• FINA 3309 - Financial Management 3 hrs
• MGMT 3304 - Principles of Management 3 hrs
• MGMT 3310 - Managerial Communication 3 hrs
• MISM 3303 - Information Systems Theory and Practice 3 hrs
• MKTG 3312 - Principles of Marketing 3 hrs

Management/Marketing Specialization

The specialization in Management/Marketing is designed to provide the broad base of knowledge needed for a career in this multifaceted discipline. Students develop planning and decision-making skills necessary to manage human resources, finances, raw materials, and information. The development of analytical and leadership skills is heavily emphasized. Like the broad nature of management itself, career opportunities are varied and include positions at various levels of management in business as well as profit and not-for-profit organizations. Marketing controls every product from conception to the point of sale. Marketers may be involved in one or more product stages from development, research, and production to promotion and distribution. In today’s business environment, marketing efforts are by no means limited to consumer goods. Students learn the marketing implications for products, services, and individuals. Opportunities include sales, brand management, advertising, sales promotion, retailing, and marketing research. The specialization is 24 hours, 12 of which are from MGMT and 12 hours are from MKTG, selected from the following:

(BUAD 4360 - Practicum/Internship  can be substituted for one specialization course)