Business Analytics, M.S.

The Master of Science in Business Analytics is designed to prepare individuals for leadership roles in business analytics that covers marketing, healthcare, management, and digital marketing necessary for professional success and advancement in today’s global marketplace.

The Master of Science in Business Analytics requires the completion of 30 hours of course work, with the possibility of *6 additional hours for applicants who are lacking an academic background in business disciplines.

Core Requirements - 18-24 hrs

BUAD 5300 - Foundations of Management Theory and Practice 3 hrs *
BUAD 5302 - Foundations of Economic and Finance Theory and Practice 3 hrs *
BUAD 5304 - Ethics 3 hrs
MGMT 5320 - Research Methods 3 hrs
MISM 5306 - Management of Information Systems 3 hrs
MISM 5340 - Visual Communication 3 hrs
MKTG 5302 - Marketing Analysis 3 hrs
MGMT 5350 - Strategic Management for the MAM/MAOL/MSBA 3 hrs

Business Analytics - 12 hrs

BUAD 5319 - Business Analytics 3 hrs
HLAD 5319 - Healthcare Analytics 3 hrs
MKTG 5319 - Digital Marketing Analytics 3 hrs
MKTG 5323 - Marketing Analytics 3 hrs