Digital Marketing, Minor

Course Requirements

Requirements for the 18-hour minor include:

• MKTG 3312 - Principles of Marketing 3 hrs
• MKTG 3320 - Social Media Marketing 3 hrs
• MKTG 3321 - Mobile Marketing 3 hrs
• MKTG 4322 - Digital Marketing 3 hrs
• MKTG 4323 - Marketing Analytics 3 hrs

• Three hours from:

• MKTG 3324 - Inbound Marketing 3 hrs
• MKTG 3325 - Content Marketing 3 hrs
• BUAD 4360 - Practicum/Internship 3 hrs