Business Analytics, M.S.

The Master of Science in Business Analytics is designed to prepare individuals for leadership roles in business analytics that covers marketing, healthcare, management, and digital marketing necessary for professional success and advancement in today’s global marketplace.

The Master of Science in Business Analytics requires the completion of 30 hours of course work.

Core Requirements - 18 hrs

BUAD 5318 - Integrative Decision-Making 3 hrs
ECON 5301 - Economics and Financial Analysis 3 hrs
MISM 5306 - Management of Information Systems 3 hrs
MISM 5340 - Visual Communication 3 hrs
MKTG 5302 - Marketing Analysis 3 hrs
MGMT 5350 - Strategic Management for the MAM/MAOL/MSBA 3 hrs

Business Analytics - 12 hrs

BUAD 5319 - Business Analytics 3 hrs
MKTG 5318 - Web and Social Media Analytics 3 hrs
MKTG 5319 - Digital Marketing Analytics 3 hrs
MKTG 5323 - Marketing Analytics 3 hrs