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Management |
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MGMT 6316 - Human Resource Development
3 hrs
Examination of human capital theories of human resource management including issues of organizational structure and its impact on human/organizational performance.
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MGMT 6317 - Theories of Compensation and Benefits
3 hrs
Examination of current research into the link between compensation and benefits decisions and organizational performance and employee satisfaction and performance.
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MGMT 6318 - Theories of Employee and Labor Relations
3 hrs
Examination of both classical and current research into relations between the organization and employees and/or unions and its effect on organizational performance.
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MGMT 6319 - Theories of Training and Evaluation of Employees
3 hrs
Examination of classical and current research into employee training and evaluation.
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MGMT 6320 - Research Methods
3 hrs
Develop skills in designing research in the management area, including the research process, problem definition and hypothesis development, an overview of qualitative, quantitative, mixed research methods, and ethical issues in human research.
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MGMT 6321 - Strategic Management
3 hrs
The examination of current management research issues, including strategy formation and implementation issues, such as corporate governance, social responsibility, intrapreneurship, person/organization value congruence effects, and other topics. Preparation of a research proposal on a management topic required.
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MGMT 6322 - Leadership and the Christian Worldview
3 hrs
A review of spirituality and its influence on leadership and decision making in the organization, as well as the impact of spirituality on value-driven management and leadership in the organization.
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MGMT 6323 - Applied Research Project
3 hrs
The completion of a well-defined, limited in scope, research project from the problem definition through data analysis and interpretation of results. If the student does not complete the applied research project, then he/she must retake this course until it is completed. Note: Credit/No Credit Course Fee: $500.00
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Management Information Systems |
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MISM 3300 - Business Process Management
3 hrs
Introduction to the concepts of Business Process Management. Students will acquire the ability to assess, model, improve and manage business processes. Prerequisite(s): MISM 3303 , MISM 3314
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MISM 3301 - Information Technology Hardware
3 hrs
Skills and knowledge used to maintain and repair personal computers. Students have the opportunity at no extra cost to take the Testout Certification Exam [Testout PC Pro] at the completion of the MISM 3304 course. Prerequisite(s): COSC 2311
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MISM 3303 - Information Systems Theory and Practice
3 hrs
Organizational systems, planning, and decision process, and how information is used for decision support in organizations. Quality and decision theory, information theory, and practice essential for providing viable information to an organization. Concepts of Information Systems for competitive advantage, data as a resource, Information Systems and Information Technology planning, re-engineering, project management and development of systems, and end-user computing. Prerequisite(s): COSC 2311
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MISM 3304 - Information Technology Operating Systems
3 hrs
Installation and maintaining a client operating system installed on a personal computer. Operating systems include Windows Operating Systems and Linux. Students have the opportunity at no extra cost to take the Testout Certification Exam [Testout PC Pro] at the completion of the course. Note: The completion of both MISM 3301 and MISM 3304 are required to sit for this certification exam. Prerequisite(s): MISM 3301
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MISM 3306 - Introduction to Database Management
3 hrs
Introduction to data, data modeling, databases and database management systems, and focus mainly on relational database systems. Creation of relational database applications using Microsoft Access to reinforce knowledge. Prerequisite(s): MISM 3303 , MISM 3314
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MISM 3307 - Web Design
3 hrs
Analyzing information and applying graphic design techniques to develop effective, pleasing and useful web sites. Prerequisite(s): COSC 2311
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MISM 3314 - Advanced Computer Applications
3 hrs
Advanced use of Excel and Access to be immediately productive in the work environment. Also prepares student to be able to successfully (optionally) sit Microsoft Certification Exams demonstrating expertise in MS Excel and MS Access. Students have the opportunity at no extra cost to take these Certification Exams [Microsoft Excel Expert 77-728 and Microsoft Access Expert 77-730] at the completion of the course. Prerequisite(s): COSC 2311
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MISM 3318 - Electronic Commerce
3 hrs
Electronic commerce technologies; Internet technology for business advantage; funds transfer; reinventing the future of business through electronic commerce; business opportunities; social, political and ethical issues associated with electronic commerce; business plans for technology ventures. Prerequisite(s): COSC 2311
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MISM 3325 - Social Computing in Business
3 hrs
Personal computing in an evolving mobile environment. Working with mobile computing,
Cloud services, social networks, electronic communications, and safe personal and business computing.
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MISM 3327 - Computer Networking
3 hrs
Broad, vendor-independent, networking concepts. Student have the opportunity at no extra cost to take the Certification Exam [Testout Network Pro] at the completion of the course. Prerequisite(s): COSC 2311
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MISM 3329 - Internet and Online Technologies
3 hrs
Maintenance of Internet, Intranet, and Extranet infrastructure and services, and development of Web related applications. Prerequisite(s): COSC 2311
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MISM 3339 - Systems Analysis and Design
3 hrs
Introduction of established and evolving tools and methodologies for the analysis, design, and development of information systems. Emphasis on the critical role of the systems analyst as the liaison between the enterprise and the Information Systems function. Prerequisite(s): MISM 3303 , MISM 3314
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MISM 4306 - Information Systems Security
3 hrs
Designed to provide security knowledge mastery of an individual with two years on-the-job networking experience, with emphasis on security. Industry wide topics including communication security, infrastructure security, cryptography, access control, authentication, and operational security. Students have the opportunity at no extra cost to take the Certification Exam [Testout Security Pro] at the completion of the course. Prerequisite(s): COSC 2311
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MISM 4324 - Project Management
3 hrs
Based on best practices of project management. Universal project principles, and conflict resolution, negotiation, communication, team building, leadership and setting and managing expectations. Prerequisite(s): COSC 2311
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MISM 4331 - Webmastering
3 hrs
Skill-building in how to administer multimedia and video technology to instruct users, solve problems and communicate effectively Prerequisite(s): MISM 3307
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MISM 4335 - Ethical Hacking
3 hrs
Course is designed to addresses various underlying principles and techniques for detecting and responding to current and emerging computer security threats. Prerequisite(s): MISM 4306
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MISM 4336 - Information Systems Security Management
3 hrs
Provides essential skills to manage the Information Security portfolio; covers key security concepts including Access Control, Cryptography, Information Security Governance, Operations Security and Business Continuity Prerequisite(s): MISM 4306
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MISM 4337 - Incident Response and Forensics
3 hrs
Analysis of data breach incidents, affected systems, preservation of hardware, software, log files, and other computer and network related information that could be needed for litigation. Attention is given both to internal organization policies and procedures that were intended to prevent an intrusion, as well as the methods that were used to circumvent these security policies. Prerequisite(s): MISM 4335
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MISM 4338 - Server Systems
3 hrs
A study of the types of servers used by organizations to provide services as well as systems that defend against intrusion and loss of information assets. This course focuses server selection, deployment strategies, operating systems, hardening for security, and organization policies and procedures that govern how these servers are managed. Prerequisite(s): MISM 4306
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MISM 4340 - Digital Graphics
3 hrs
Design and integration of digital graphics into websites and other business publications. Special attention is given to software tools, emerging trends, image optimization, content delivery alternatives, copyright compliance, Web accessibility guidelines, and other skills necessary to manage digital graphics as part of an organization’s marketing and management strategy. Prerequisite(s): COSC 2311
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MISM 5306 - Management of Information Systems
3 hrs
Information systems types, components, technology, and development within an organizational framework including human resource information systems (HRIS), financial information systems (FIS), accounting information systems (AIS), management information systems (MIS), and security information systems (SIS), with emphasis on business problem solving. Principles, vocabulary, and concepts; what a manager needs to know to make effective use of information technology. Prerequisite(s): BUAD 5300
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MISM 5316 - Selected Topics in Management of Information Systems
3 hrs
Topics not covered by other management information systems offerings, or not covered in the same depth. Prerequisite(s): Approval of the school Dean.
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MISM 5329 - Information Systems Project Management
3 hrs
Objectives and techniques of planning, organizing, and managing complex information systems development projects, including studies of resources and tools available for scheduling, tracking, and measuring system development productivity. Cases employed to integrate technical and managerial considerations. Prerequisite(s): MISM 5306
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MISM 5330 - Webmastering
3 hrs
Advanced skill-building in management and administration of web sites. A semester long project is required and must be approved by the instructor. Prerequisite(s): MISM 5306
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MISM 5331 - Advanced Microcomputer Applications
3 hrs
Microcomputer utilization through advanced use of integrated software packages, graphics, desktop publishing, the Internet, multimedia, and electronic presentations. Topics include computer-assisted instruction, computer-managed instruction, and the acquisition of hardware and software. Prerequisite(s): MISM 5306
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MISM 5340 - Visual Communication
3 hrs
Advanced use of electronic tools for graphic design desktop publishing and presentation. Skills further developed using a variety of associated hardware and software tools. Prerequisite(s): MISM 5306
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MISM 5341 - Advanced Computer Networking and Data Management
3 hrs
Benefits of using computer networks, technology associated with them, and how to design, implement, and manage them. Fundamentals of telecommunications, network topologies, network design strategies, and implementation of networks into organizations, including a semester project allowing students to design a network application. Prerequisite(s): MISM 5306
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Mathematics |
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MATH 1300 - Intermediate Algebra
3 hrs
Basic concepts of algebra, real numbers, linear equations and inequalities, polynomials, factoring, systems of equations and inequalities, graphing and functions.
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MATH 1303 - Mathematics for Liberal Arts
3 hrs
Practical applications for mathematics with a goal of mathematical literacy. The course will focus on problem solving using critical thinking and concepts from algebra, geometry, and statistics. Topics will include logic, mathematics of finance, statistical reasoning, modeling with linear, quadratic, and exponential functions, and real-world applications of geometry. Prerequisite(s): MATH 1300 or placement equivalent to MATH 1304
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MATH 1304 - College Algebra
3 hrs
Rational expressions, radicals, complex numbers, graphs, second-degree equations in one or two variables, exponential and logarithmic functions, conic sections, sequences, and series. Prerequisite(s): MATH 1300 or Placement.
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MATH 1305 - Trigonometry
3 hrs
Trigonometric functions, solutions of triangles, trigonometric identities, trigonometric function graphs, trigonometric forms of complex numbers and vectors. Prerequisite(s): MATH 1303 or MATH 1304 or equivalent.
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MATH 1306 - Elementary Statistics
3 hrs
Statistical measures, binomial and normal distributions, t-distribution, regression, correlation, hypothesis testing, and statistical software use. Prerequisite(s): MATH 1303 or MATH 1304
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MATH 2304 - Mathematics for Elementary School Teachers I
3 hrs
Numeration systems and operations with whole numbers, integers, rational numbers, real numbers, problem-solving, and algebraic concepts including how students learn these concepts. Focus on problem-solving. Note: Cannot be used to satisfy the mathematics academic foundations requirement, except for the BSIS degree. Prerequisite(s): MATH 1304 College Algebra; BSIS degree plan.
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MATH 2305 - Mathematics for Elementary School Teachers II
3 hrs
Geometry, measurement, probability and statistics concepts, including how students learn these concepts. Focus on problem-solving. Note: Cannot be used to satisfy the mathematics academic foundations requirement, except for the BSIS degree. Prerequisite(s): MATH 1304 ; BSIS degree plan.
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MATH 2309 - Discrete Structures
3 hrs
Sets, functions, basic counting and combinatorics, relations, number systems, logic including Boolean algebra, proof techniques, basic probability. Prerequisite(s): MATH 1303 or MATH 1304 or equivalent
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MATH 2310 - Mathematical Structures for Middle School Teachers
3 hrs
Axiomatic and analytic geometry, problem-solving, statistics, and probability. Note: Cannot be used to satisfy the mathematics academic foundation requirement. Prerequisite(s): MATH 1304 or consent of instructor.
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MATH 2406 - Calculus I
4 hrs
Transcendental functions, limits, continuity, derivatives, applications of derivatives, Mean Value Theorem, l’Hôpital’s Rule, integration, and the Fundamental Theorem of Calculus. Prerequisite(s): MATH 1305 or equivalent.
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MATH 2407 - Calculus II
4 hrs
Techniques of integration, applications of integration, trigonometric integrals, improper integrals, polar equations, parametric equations, and infinite series. Prerequisite(s): C or better in MATH 2406 or equivalent.
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MATH 3300 - Calculus III
3 hrs
Functions of several variables, partial derivatives, multiple integrals, vectors, vector equations, and an introduction to vector calculus. Prerequisite(s): C or better in MATH 2407 or equivalent.
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MATH 3302 - Linear Algebra
3 hrs
Vector spaces, linear independence, bases, linear mappings, inner products, determinants, applications of matrices, and eigenvalues. Prerequisite(s): MATH 2407 or MATH 3307
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MATH 3303 - Vector Mechanics
3 hrs
Vector algebra, components of vector forces, equilibrium, moments, couples, free-body diagrams, centroids, and analysis of structures. Note: Designed primarily for pre-engineering students. Prerequisite(s): MATH 3300 and PHYS 2401 or school approval.
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MATH 3305 - Algebraic Concepts for Teachers
3 hrs
Concepts of algebra, functions, systems of equations and polynomials, complex numbers, mathematics of finance, recurrence relations, matrices, calculators, and foundations of mathematics education. Note: For elementary and secondary education majors only. Cannot be used to satisfy the mathematics academic foundations requirement. Prerequisite(s): MATH 1305 or school approval.
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MATH 3306 - Modern Geometry
3 hrs
Topics from Euclidian geometry including lines, polygons, circles, triangles, and constructions and an introduction to non-Euclidean geometry. Note: Designed for students in secondary or elementary education. Prerequisite(s): MATH 2406 or school approval.
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MATH 3307 - Mathematical Reasoning and Proof
3 hrs
Intuitive set theory, symbolic logic, proof techniques, combinatorics and graph theory. Prerequisite(s): MATH 2406 or consent of instructor.
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MATH 3309 - Probability
3 hrs
Basic concepts of probability, conditional probability, independence, random variables, discrete and continuous probability distributions, moments, special distributions, and central limit theorem. Prerequisite(s): MATH 3307
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MATH 3310 - Spatial Concepts for Teachers
3 hrs
Analytical geometry, trigonometry, modern geometry, probability and statistics, calculators, and foundations of mathematics education. Note: Cannot be used to satisfy the mathematics academic foundations requirement. Prerequisite(s): MATH 1305 or school approval.
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MATH 4001 - Mathematics Education Senior Seminar
0 hrs
Review course designed to help students prepare for the Texas Examination of Educator Standards (TExES). This course provides a review of mathematics subject area content, administration of practice examinations, and departmental evaluation of student learning outcomes. It is expected that the course be taken within a student’s final 3 semesters. Note: Credit/No Credit; For education majors only. Prerequisite(s): Advanced standing
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MATH 4302 - Differential Equations
3 hrs
First and second order equations, power series, Laplace transforms, systems of differential equations, numerical methods, and dynamical systems. Prerequisite(s): MATH 3302
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MATH 4304 - Abstract Algebra
3 hrs
Groups, rings, integral domains, and fields. Prerequisite(s): MATH 3302 and MATH 3307 or school approval.
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MATH 4305 - Intermediate Analysis
3 hrs
Limits, continuity, derivatives, integrals, and related theorems. Prerequisite(s): MATH 2407 and MATH 3307
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MATH 4308 - Special Topics
3 hrs
Topics selected from topology, complex variables, numerical analysis, number theory, applied mathematics, computer algebra systems, statistics, cryptography, or other selected fields . Note: Students may repeat the course for credit upon a change in content. Prerequisite(s): Consent of instructor.
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MATH 4310 - Numerical Analysis
3 hrs
Introduction to scientific computing, numerical differentiation and integration, solutions of nonlinear equations, and approximating functions by regression and interpolation. Prerequisite(s): MATH 2407 or school approval.
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Marketing |
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MKTG 3312 - Principles of Marketing
3 hrs
Marketing functions of the firm and the impact of consumer and industrial buying behavior. Variables of the marketing mix: product, price, physical distribution, channels of distribution, advertising, personal selling, and sales promotion. Economic, social, ethical, technological, and legal influences on marketing decision-making.
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MKTG 3316 - Market Promotion
3 hrs
Methods used to inform and persuade customers. Integrated marketing communications planning model and the importance of coordinating the promotional mix variables to develop effective communication programs. Advertising, sales promotion, public relations, personal selling, direct marketing, and interactive media, alone with techniques for evaluating the effectiveness of these promotional variables. Prerequisite(s): MKTG 3312
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MKTG 3317 - Personal Selling
3 hrs
Fundamentals of personal selling, including relationship selling approach, stages of the selling process, applications of the selling process in retail and industrial selling, and time and territory management skills. Prerequisite(s): MKTG 3312
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MKTG 3320 - Social Media Marketing
3 hrs
Conceptual frameworks of how social media is strategically used to market to consumers. It also examines the use of popular social media platforms and emerging forms that include email marketing, mobile marketing, gaming, and location based mediums. Additionally, provides a basic understanding of how to measure financial effectiveness (return on investment) of a social media marketing campaign. Prerequisite(s): MKTG 3312
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MKTG 3321 - Mobile Marketing
3 hrs
Conceptual frameworks of how mobile marketing is strategically used to engage and market to consumers. It examines the nuances of the mobile audience for creating growth strategies for today’s organizations. Additionally, provides a basic understanding of how to develop new mobile landscapes using mobile marketing strategies and campaigns.
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MKTG 3324 - Inbound Marketing
3 hrs
Inbound marketing functions to get found online and convert prospects into leads and then to customers. Variables of inbound marketing: visual content, social media, and viral marketing tactics to optimize search engine optimization. Targets proven strategies to get more traffic from Google by synthesizing a fully integrated social media and digital marketing strategy.
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MKTG 3325 - Content Marketing
3 hrs
The case for content marketing utilizing internet tools such as websites, search engines, mobile platforms and video/image based marketing. Examines how popular website development tools are used to create engaging and interactive websites. Additionally, works through crisis management and the future of content marketing through the lens of earned, owned, and paid media.
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MKTG 3332 - Retailing
3 hrs
Fundamentals of retail management from a strategic planning perspective. Environmental influences on retailing, planning function in retailing, and implementation decisions with respect to major elements of the retail mix: location, financing, merchandise, pricing, advertising and promotion, customer service, retail selling, store layout and design, and managing human resources. Retail information systems and current trends in nonstore retailing, especially selling on the Internet. Prerequisite(s): MKTG 3312
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MKTG 4316 - Selected Topics in Marketing
3 hrs
Topic not covered by other marketing offerings, or not covered in the same depth. Prerequisite(s): Approval of the school
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MKTG 4322 - Digital Marketing
3 hrs
Theoretical and application-oriented of digital marketing and its role in marketing strategy. It examines the daily functions of digital marketing that include the use of analytics, on and off-site SEO to improve marketing effectiveness. Additionally, the understanding to assess ethical issues and online reputation associated through digital marketing.
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MKTG 4323 - Marketing Analytics
3 hrs
Marketing analytic functions to improve organizational growth and decision making. Utilizing foundational marketing analytics tools and metrics for marketing strategy decisions. Understanding the use of A/B testing to maximize marketing mix models.
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MKTG 4330 - International Marketing
3 hrs
Strategic approach to management of marketing activities in a global environment. Implementing the marketing mix variables in a global environment characterized by varying economic, social, cultural, political, legal, and financial forces. Prerequisite(s): MKTG 3312
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MKTG 4344 - Buyer Behavior
3 hrs
Consumers and industrial buyers as decision-makers in the marketplace. Influences of environmental trends, individual characteristics, group dynamics, and situational characteristics on purchase decisions, as well as consumer and industrial buying processes. Prerequisite(s): MKTG 3312
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MKTG 5302 - Marketing Analysis
3 hrs
Marketing strategy and tactics in for-profit and not-for profit sectors, including target marketing and marketing mix decisions in domestic and global settings. Case methodology, providing practice in marketing decision-making and the application of the strategic and tactical processes. Prerequisite(s): BUAD 5300
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MKTG 5316 - Selected Topics in Marketing
3 hrs
Topic not covered by other marketing offerings, or not covered in the same depth. Prerequisite(s): Approval of the school.
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MKTG 5320 - Social Media Marketing
3 hrs
Manage conceptual frameworks for social media campaigns to strategically market to consumers. Evaluate the use of popular social media platforms and emerging forms that include email marketing, mobile marketing, gaming, and location based mediums. Measure financial effectiveness (return on investment) for social media marketing campaigns. Prerequisite(s): MKTG 3312
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MKTG 5321 - Mobile Marketing
3 hrs
Examine the conceptual frameworks of integrating mobile marketing to strategically engage and market to consumers. Create growth strategies through the contextual models of mobile use and technology. Master the skills on developing new mobile landscapes through mobile strategies and campaigns.
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MKTG 5322 - Digital Marketing
3 hrs
Appraise the use of digital marketing strategies to improve organizational success. Construct daily functions of digital marketing that includes the use of analytics, on and off-site SEO to improve marketing effectiveness. Evaluate ethical issues and online reputation associated with digital marketing.
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MKTG 5323 - Marketing Analytics
3 hrs
Manage functions of marketing analytics to improve organizational growth and management decision making. Champion the use of marketing analytics and metrics that leverage winning strategic outcomes. Utilize A/B testing to maximize marketing mix models for competitive advantage.
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MKTG 5395 - Customer Service
3 hrs
Examination of methods for achieving and maintaining competitive advantage through customer service, with in-depth view of methods for managing customer relations in ways that lead to increased profits and greater satisfaction for the customer. Prerequisite(s): MKTG 5302
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Math - Science |
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MSCI 2311 - Scientific Computing
3 hrs
An introduction to the utilization of computational tools in the fields of science and mathematics. Emphasis will be placed on effective utilization of computer software and hardware for scientific communication. Computer-based techniques in literature searching and bibliographic reference, word processing, and data collection, analysis, graphing, modeling and presentation will be covered in this course. Prerequisite(s): Demonstrated computer competence by transcripted high school computer course(s) within 5 years of enrollment at Wayland. Lecture 3 hours
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MSCI 3101 - Faith and Science Seminar
1 hrs
A survey of the interactions between the Christian faith and modern science. Topics covered will include worldview, science history, logic and reason, origins, scientific ethics and other contemporary issues involving science and Christian faith. Prerequisite(s): Any 4 hour lab science.
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MSCI 3102 - Scientific Publication
1 hrs
An introduction to the process of publication in the peer-reviewed scientific literature. Emphasis will be placed on acquisition and critical evaluation of peer-reviewed research articles, the editorial process including peer-review, and the preparation of manuscripts in the sciences and math according to author guidelines on format and style unique to these disciplines. The importance of peer-reviewed publications to the practice of science and career development will be emphasized. Prerequisite(s): Minimum 8 hours coursework in a Math and Science Major or school approval. Lecture 1 hour.
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MSCI 3201 - Laboratory Instruction Practicum
2 hrs
Is a course designed specifically for students majoring in chemistry and/or physical science education. Students will work with a faculty mentor to develop the concepts and skills required for successful laboratory instruction. A minimum of 10 hours of supervised laboratory instruction will be required including the development and teaching of one original didactic laboratory experiment. Topics covered will include the role of experiential learning in science education, inquiry-based learning, didactic laboratory experiment design, student learning assessment, and laboratory safety. Prerequisite(s): A minimum of two upper level laboratory science courses and EDUC 3302 or school approval. Lecture one hour, laboratory one hour.
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MSCI 4103 - Undergraduate Research
1 hrs
Independent research project completed under the direction of a Wayland Baptist University faculty mentor. Will culminate in the preparation of a written thesis and oral public presentation (MSCI 4360). Note: This is a variable credit-hour class. The number of hours that a student registers for will be determined in consultation with the faculty mentor. Up to a total of 9 hours of MSCI 4103, 4203, 4303, or 4360 may be taken for credit. See individual degree plans for explanation of how many hours can apply to a degree. Prerequisite(s): School Approval.
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MSCI 4201 - Laboratory Safety
2 hrs
Is a two-hour course suitable for all students majoring in the physical or life sciences, but designed specifically for students majoring in chemistry and/or physical science education. Topics covered will include, but are not limited to, regulatory compliance and the OSHA laboratory standard, general laboratory safety policies, toxicology of hazardous substances, personal protective equipment, emergency response and first aid, flammable hazards, explosive hazards, radiation safety, storage and disposal of hazardous chemicals, ventilation, laboratory safety equipment, stockroom management, record-keeping and philosophy of laboratory safety. Prerequisite(s): CHEM 3402 and CHEM 3404 , or school approval. Lecture two hours.
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MSCI 4203 - Undergraduate Research
2 hrs
Independent research project completed under the direction of a Wayland Baptist University faculty mentor. Will culminate in the preparation of a written thesis and oral public presentation (MSCI 4360). Note: This is a variable credit-hour class. The number of hours that a student registers for will be determined in consultation with the faculty mentor. Up to a total of 9 hours of MSCI 4103, 4203, 4303, or 4360 may be taken for credit. See individual degree plans for explanation of how many hours can apply to a degree. Prerequisite(s): School Approval.
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MSCI 4303 - Undergraduate Research
3 hrs
Independent research project completed under the direction of a Wayland Baptist University faculty mentor. Will culminate in the preparation of a written thesis and oral public presentation (MSCI 4360 ). Note: This is a variable credit-hour class. The number of hours that a student registers for will be determined in consultation with the faculty mentor. Up to a total of 9 hours of MSCI 4103, 4203, 4303, or 4360 may be taken for credit. See individual degree plans for explanation of how many hours can apply to a degree. Prerequisite(s): School Approval.
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MSCI 4360 - Thesis and Presentation
3 hrs
Techniques and skills of effective technical communication are emphasized and used to complete an undergraduate research thesis. Upon completion of the thesis, the student will orally defend the thesis in a public forum including the presence of a thesis committee consisting of faculty members. The thesis title will appear on the undergraduate transcript. Upon successful defense of the thesis, the committee will award a certificate acknowledging the completion of the research program. Prerequisite(s): MSCI 4103 , MSCI 4203 ,MSCI 4303 and school approval.
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Media Communication |
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MCOM 1301 - Introduction to Media
3 hrs
The history, contributions, and contemporary status of media communication: newspapers, magazines, books, radio, television, motion pictures, and sound recordings.
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MCOM 1303 - Writing for Media
3 hrs
Sources and techniques involved in gathering news for media. Application of principles as students contribute to campus media. Emphasis on the writing, editing, style, interviewing, and production of news for media. Laboratory work required.
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MCOM 2311 - Feature and Editorial Writing for Media
3 hrs
Structure and style of features and editorials for media. Practical applications as students contribute to campus media and meet deadlines. Prerequisite(s): MCOM 1303 or consent of instructor. Laboratory work required.
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MCOM 3305 - Principles of Advertising
3 hrs
The principles and methods used in American advertising as seen in history and through current practice. Examination of trends.
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MCOM 3307 - News Editing for Media
3 hrs
The study of styles of media news editing, including headlining and layout, with an emphasis in form, grammar, and style. Regular work with the campus media as well as attendance of news editing seminars as assigned and required. Prerequisite(s): MCOM 1303
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MCOM 3323 - Media Production
3 hrs
Basic media production including audio, video and studio operations, and basic printing for newspapers and magazines. Production of studio and remote radio and television broadcasts, and campus newspaper. Laboratory work is required.
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MCOM 3331 - Public Relations Principles and Techniques
3 hrs
Function of public relations in social and economic systems. Methods, techniques, and procedures used to implement public relations.
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MCOM 3360 - Screenwriting
3 hrs
A study of the techniques of the development and crafting of the 3 act narrative screenplay. Prerequisite(s): ENGL 1301 and ENGL 1302
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MCOM 4326 - Media Management
3 hrs
The programming, sales, promotion, station management, regulation, and social responsibilities of electronic media. Prerequisite(s): MCOM 1301 or permission of instructor.
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MCOM 4364 - Internship in Media
3 hrs
Supervised work experience in the student’s area of interest and in an approved media business. Emphasis on applying principles and methods gained in coursework. Journal of activities and a report from their media supervisor required. Note: Credit for the course based on completing 150 hours in the internship, submitting a journal, and report from the media supervisor.
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