Academic Catalog 2022-2023 
    
    Nov 26, 2024  
Academic Catalog 2022-2023 [ARCHIVED CATALOG]


B.B.A. Management/Marketing degree plan

Management/Marketing Specialization, B.B.A.



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Unified General Education Core - 42-45 hrs


The Unified General Education Core is required for all bachelor degrees at Wayland.

Creative Expression for Engaging Community - 9 hrs


Critical Examination of Creation and Community - 12-14 hrs


Christian Foundations for Life in Community - 9 hrs


Notations:


  1. ENGL 1301  and ENGL 1302  should be taken within first year of enrollment.
  2. COMS requirement may differ by degree. The B.S.N. specifies COMS 1301  or higher. Students pursuing teacher certification should take COMS 2302 .
  3. Creative Arts requirements for the B.S.N. specifies ART 1301  or higher, or MUSI 1303  or higher. The B.M. degree specifies ART 1301 , ART studio course, HUMA 2300  or ENGL 3330 . The B.S.I.S. EC-6 degree can take FNAR 2401 . The B.A. Worship Studies specifies MUSI 3305 .  Students pursuing the B.S. Mathematics with minor in Engineering dual degree must choose from ART 1301 , ART Studio Course, or MUSI 1303 .
  4. Students in the B.S. Mathematics with minor in Engineering dual degree must take an ENGL literature elective.
  5. HIST 1303  or HIST 1304  can be applied to either History or Multi-Cultural sections.
  6. HIST 2301  and HIST 2302  are required for teacher certification and the B.S. Mathematics with minor in Engineering dual degree.
  7. To ensure broad training, no more than 6 credit hours from Literature or History may fulfill the requirements for Cultural Perspectives within Community; however, students may use the Multi-Cultural history or literature course options to fulfill 3 hours of Literature or History requirements, and then may also complete an additional Multi-Cultural course from a different discipline.
  8. Students with two years of documented high school foreign language (minimum grade of ‘B’ or 3.0) may enroll in 2000-level courses (or higher where prerequisites allow) in that same language. Any student with significant informal background in a foreign language may contact the School of Languages and Literature for information about placement testing.
  9. Students pursuing the B.A.S. Banking and Finance, B.A.S. Business Administration, B.A.S. Computer Information Systems, B.A.S. Computer Science, B.A.S. Digital Marketing, B.A.S. Environmental Sciences, B.A.S. Mission in Business, B.B.A., B.S., B.S.I.S. Middle School Core Subjects, B.S.I.S. Middle School Math, or B.S.I.S. Middle School Science degrees are required to take MATH 1304 .
  10. B.S.N. students must take BIOL 3410  to meet this requirement.
  11. Students associated primarily with the Plainview campus must take a 4-hour laboratory science course to fulfill the Unified General Education science requirement. Students not associated primarily with the Plainview campus may fulfill the science requirement through a 4-hour laboratory science course or the 3-hour non-lab version.
  12. ECON 2307  cannot be used for students pursuing the A.A.S. Business Administration, B.A.S. Business Administration, B.B.A. (all specializations), or B.C.M. Co-vocational Ministry with General Business specialization degrees.  Students in the B.S. Mathematics with minor in Engineering dual degree must take ECON 2307 PSYC 1301 , or SOCI 1301  to meet this requirement.
  13. EDUC 2307  is required for teacher certification.
  14. PSYC 1301  is required for students pursuing the B.S.N. degree.
  15. Wayland Baptist University will not accept RLGN 1301 - Old Testament History  or RLGN 1302 - New Testament History , or their equivalents, from any institution except other Baptist institutions to meet the core requirement in any Wayland degree. If a student has taken RLGN 1301  and/or RLGN 1302 , or their equivalents, at any institution except other Baptist institutions, then the student has two options to meet the core requirement: (1) take RLGN 1301  and/or RLGN 1302  at Wayland, or (2) take THST 4310 THST 4311 THST 4312 THST 4313 , or THST 4320  in lieu of RLGN 1301 ; and/or take THST 4320 THST 4321 THST 4322 , or THST 4323  in lieu of RLGN 1302 THST 4320  may be an option for either RLGN 1301  or RLGN 1302  as stated above, but may not count for both on the same degree plan. No other THST/MNST courses may substitute for either RLGN 1301  or RLGN 1302 . The Dean of the School of Christian Studies must approve any exception to this policy. RLGN 1301  or RLGN 1302 , or their equivalents, taken at non-Baptist institutions, may be transferred as elective credit with approval of the Dean of the School of Christian Studies and the Registrar.
  16. Students who have served two or more years in the Armed Forces are exempt from EXSS requirements with DD-214 from basic training.
  17. Students associated primarily with the Plainview campus must take BASC 1200  and EXSS 1112 . Students not associated primarily with the Plainview campus will take BASC 1301 .
  18. GRAD 0001  not required for Associate degree.

Bachelor of Business Administration Degree Specific General Education Course Requirements - 10 hrs


The Bachelor of Business Administration Degree (B.B.A.) is a minimum 124-credit hour degree which provides a conceptual understanding of the business world, examines a number of business components, and addresses the application of concepts related to these components. A minimum of 42 credit hours must be upper-level credit (courses numbered 3000 and above). Upper-level requirements for the major and each specialization are included in the Business Administration section of the catalog. Because of the unique nature of the degree, it includes additional requirements in mathematics. In addition to the Unified General Education Core, students must complete the following degree specific general education requirements for the B.B.A. degree:

Academic Major and Minor


Students seeking the B.B.A. degree will complete the appropriate composite major requirements in addition to a specialization in accounting, business administration, cyber security, digital marketing, economics and finance, health care administration, hospitality management, management information systems, management, management and marketing, mission in business or sports management.

Electives


Students may complete the minimum of 124 credit hours required for the degree with courses which complement or extend career preparation or pursue subject fields which hold special appeal. However, before using elective credit hours, students should check with their advisor to ensure that the hours are indeed elective and that upper-level credit hour requirements for graduation are being met.

Bachelor of Business Administration Degree


Students seeking the Bachelor of Business Administration (B.B.A.) degree may select one of twelve specializations:

  • Accounting
  • Business Administration
  • Cyber Security
  • Digital Marketing
  • Economics and Finance
  • Health Care Administration
  • Hospitality Management
  • Management
  • Management Information Systems
  • Management and Marketing
  • Mission in Business
  • Sports Management

Each business major is assigned an academic advisor and should consult regularly with the advisor to ensure proper course selection. The recommended course sequence should be adhered to by all B.B.A. majors. When a course is taken without having the specified prerequisite equivalent additional hours will be added to the program.

Advising

Business majors should consult with their advisors prior to selecting courses in their specializations, and follow the recommended course sequence.

Management/Marketing Specialization


The specialization in Management/Marketing is designed to provide the broad base of knowledge needed for a career in this multifaceted discipline. Students develop planning and decision-making skills necessary to manage human resources, finances, raw materials, and information. The development of analytical and leadership skills is heavily emphasized. Like the broad nature of management itself, career opportunities are varied and include positions at various levels of management in business as well as profit and not-for-profit organizations. Marketing controls every product from conception to the point of sale. Marketers may be involved in one or more product stages from development, research, and production to promotion and distribution. In today’s business environment, marketing efforts are by no means limited to consumer goods. Students learn the marketing implications for products, services, and individuals. Opportunities include sales, brand management, advertising, sales promotion, retailing, and marketing research. The specialization is 24 hours, 12 of which are from MGMT and 12 hours are from MKTG, selected from the following:

(BUAD 4360 - Practicum/Internship  can be substituted for one specialization course)

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