Academic Catalog 2018-2019 
    Sep 29, 2023  
Academic Catalog 2018-2019 [ARCHIVED CATALOG]

B.B.A. Management/Marketing degree plan

Management/Marketing Specialization, B.B.A.

Return to {$returnto_text} Return to: Academic Programs Profile

University General Education Core Curriculum - 44 hrs

The University General Education Core Curriculum is applied to all degrees at Wayland Baptist University with the exception of the Associate of Applied Science (A.A.S.), Bachelor of Applied Science (B.A.S.) and the Bachelor of Christian Ministry (B.C.M.) degrees. The full general education core curriculum for these degrees can be found in the degree specific general education core curriculum section.

Bachelor of Business Administration Degree Specific General Education Core Course Requirements - 11 hrs

The Bachelor of Business Administration Degree (B.B.A.) is a minimum 124-semester hour degree which provides a conceptual understanding of the business world, examines a number of business components, and addresses the application of concepts related to these components. A minimum of 42 semester hours must be upper-level credit (courses numbered 3000 and above). Upper-level requirements for the major and each specialization are included in the Business Administration section of the catalog. Because of the unique nature of the degree, it includes additional requirements in mathematics. In addition to the University Core Curriculum, students must complete the following degree specific general education core requirements for the B.B.A. degree:

  • 3 hrs
  • 3 hrs 1
  • EXSS 1 hrs2
  • Science (life or physical science - whichever not fulfilled in the University Core) 4 hrs


    1. Student may opt to test out of COSC 2311 ; see course description.
    2. Must be EXSS 1112  if course not taken to meet University Core Curriculum requirement. Courses that can be used to fulfill this requirement include a statement to that affect in the course description. Students who have served two or more years in the Armed Forces are exempt from EXSS requirement with DD-214 from basic training.

Academic Major and Minor

Students seeking the B.B.A. degree will complete the appropriate composite major requirements in addition to a specialization in accounting, business administration, business education, cyber security, economics and finance, health care administration, international management, management information systems, management, management and marketing, or sports management.


Students may complete the minimum of 124 semester hours required for the degree with courses which complement or extend career preparation or pursue subject fields which hold special appeal. However, before using elective semester hours, students should check with their advisor to ensure that the hours are indeed elective and that upper-level semester hour requirements for graduation are being met.

Bachelor of Business Administration Degree

Students seeking the Bachelor of Business Administration (B.B.A.) degree may select one of ten specializations:

  • Accounting
  • Business Administration
  • Cyber Security
  • Economics and Finance
  • Health Care Administration
  • International Management
  • Management
  • Management Information Systems
  • Management and Marketing
  • Sports Management

Each business major is assigned an academic advisor and should consult regularly with the advisor to ensure proper course selection. The recommended course sequence should be adhered to by all B.B.A. majors. When a course is taken without having the specified prerequisite equivalent additional hours will be added to the program.


Business majors should consult with their advisors prior to selecting courses in their specializations, and follow the recommended course sequence.

Management/Marketing Specialization

The specialization in Management/Marketing is designed to provide the broad base of knowledge needed for a career in this multifaceted discipline. Students develop planning and decision-making skills necessary to manage human resources, finances, raw materials, and information. The development of analytical and leadership skills is heavily emphasized. Like the broad nature of management itself, career opportunities are varied and include positions at various levels of management in business as well as profit and not-for-profit organizations. Marketing controls every product from conception to the point of sale. Marketers may be involved in one or more product stages from development, research, and production to promotion and distribution. In today’s business environment, marketing efforts are by no means limited to consumer goods. Students learn the marketing implications for products, services, and individuals. Opportunities include sales, brand management, advertising, sales promotion, retailing, and marketing research. The specialization is 24 hours, 12 of which are from MGMT and 12 hours are from MKTG, selected from the following:

(BUAD 4360 - Practicum/Internship  can be substituted for one specialization course)

Bachelor of Business Administration Recommended Sequence of Courses

Listed is the recommended rotation based on a B.B.A. degree program. For complete information on the general education and graduation requirements for the B.B.A. degree program, please refer to the Undergraduate Programs  section of the catalog.

Sophomore Year Fall Semester - 17 hrs:

Sophomore Year Spring Semester - 16 hrs:

Junior Year Spring Semester - 16 hrs:

Senior Year Fall Semester - 13 hrs:

Senior Year Spring Semester - 15 hrs:

Return to {$returnto_text} Return to: Academic Programs Profile